Senior-led ad management for HVAC, plumbing, electrical, and roofing contractors. Every call and form is traced back to the ad and keyword that produced it, so you see what your budget actually bought.
Each comparison uses the same months in different years.
Plenty of agencies say they only work with contractors. These questions separate the ones who can show it from the ones who can't.
Yes. Calls and form submissions are tracked through GA4 and Google Tag Manager and tied back to the search that caused them.
Negative keyword lists and tight match types, set before launch and checked against real search terms as the account runs.
We review actual customer calls against your CRM, not only the platform's conversion count.
Yes. The ad account, the tracking, and the data are 100% yours from day one. We work inside your account, so nothing is held back if you leave.
Month to month, with no long-term lock-in. You stay because the numbers hold up. See the details below.
Four stages, in order. Each one makes the next one reliable.
Tight location settings, high-intent keywords, and negative keywords that block DIY, jobs, and research searches.
Separate campaigns, ads, and landing pages for installs, repairs, heat pumps, drains, and the rest, so each search lands on a matching page.
Conversions feed back to the keyword and campaign that earned them, and we test that the tags fire before spend grows.
Once conversion data is stable, we move to automated bidding and raise budgets in the markets that are paying back.
Every figure compares the same season across years, and says what counts as a conversion. Spend is in Canadian dollars.
April to June 2024 compared with April to June 2022. Conversions include calls, forms, and other tracked actions.
We rebuilt campaigns around services, fixed call and form tracking, shortened the quote form, and put a financing offer above the fold.
Read the HVAC case studySeptember to November 2025 compared with the same months of 2024. Conversions are rental forms and reservations.
Location-by-location campaign structure, staged Performance Max rollout, and launch checks let spend grow across about 170 locations without losing control.
Read the self-storage case studyFor the storage client we paused paid search for about three months to see how organic held up. Some locations did fine without ads and others dropped off, which told us where spend earns its place.
Figures come from the clients' Google Ads accounts and are rounded. Both accounts were led by our founder. Results vary by market and account.
Unfocused accounts often send part of the budget to DIY searches, job seekers, and people outside the service area. Set your budget and your own guess for that share.
This is an estimate from your assumption, not a measurement. The audit replaces the guess with your real search terms.
Demand for each trade moves on its own calendar, so each gets its own campaigns, ads, and landing pages.
Emergency AC repair in summer, heating breakdowns in winter, and planned installs and heat pumps in between, run as separate campaigns.
Burst pipes, drains, sewer lines, and water heaters, with negative keywords that filter out how-to and job searches.
Panel upgrades, EV charger installs, and commercial wiring, with tracking that shows which searches pay back.
Replacements and storm repairs, with settings that screen out small patch searches so budget goes to full-roof jobs.
Running several locations or trades? We build one structure that repeats, so each new location launches into a setup that already works.
Straightforward retainers for established home service businesses ready to scale. Month to month, and you own your ad accounts.
A full account overhaul to remove wasted spend and set up conversion tracking you can trust.
Ongoing optimization and management to increase lead volume and lower cost per lead.
Prices are in dollars and do not include your ad spend.
The things contractors tell us they worry about most when hiring an agency.
You do, completely. Your Google Ads and Meta accounts, conversion tracking, call data, and reports belong to you from the first day. We manage them from inside your accounts.
No. We work month to month, and you own your ad accounts. Pricing is listed above, and we walk through it on your free audit call.
Your campaigns, tracking, and history stay in your accounts, so a new agency or your own team can pick up where we stopped.
A senior strategist reviews your current Google and Meta accounts in 15 minutes and shows you where budget is leaking. There is no obligation to hire us afterward.
A senior strategist reviews your Google and Meta accounts in 15 minutes and shows you where the budget leaks. We reply within 4 business hours.
A senior strategist will reply within 4 business hours. In a hurry? Call 403-389-4860.
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Start with the contractor negative keyword list: the searches that bring DIYers, job seekers, and tire-kickers, grouped by trade.
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