Stop paying for clicks. Start paying for booked jobs.

Google and Meta ad management for HVAC, plumbing, electrical, and roofing contractors. Senior-led, tracked call by call, and month to month.

You own your ad accountMonth-to-monthEvery call tracked
Get my free audit See the results

Prefer to talk? Call 403-389-4860. We reply to audit requests within 4 business hours.

$14M+
HVAC ad spend managed
100,000+
HVAC conversions tracked
$11M+
self-storage ad spend, ~170 locations

Get your free 15-minute ad audit

A senior strategist reviews your Google and Meta accounts and shows you where budget leaks. We reply within 4 business hours.

Real accounts. Real periods. Real definitions.

Same months compared across years. Spend in Canadian dollars.

Home services

HVAC and plumbing, Greater Toronto Area

Apr to Jun 2024 vs Apr to Jun 2022. Conversions are calls, forms, and other tracked actions.

+61%
conversions
−36%
cost per conversion
+3%
ad spend
Multi-location

Self-storage, United States and Canada

Sep to Nov 2025 vs the same months of 2024. Conversions are rental forms and reservations.

+176%
conversions
Flat
cost per conversion
+174%
ad spend
Get my free audit

Both accounts were led by our founder. Figures are rounded and come from the clients' Google Ads accounts. Results vary by market and account.

How we differ from a typical agency

Contractors tell us they get burned by reports full of clicks and contracts that are hard to leave. Here is how we work instead.

Common agency approachSearch to Revenue
ReportingImpressions, clicks, and click-through rate.Calls and forms traced to the keyword that produced them.
Wasted spendBroad keywords left open.Negative keywords and tight match types, checked against real search terms.
Ad accountHeld by the agency.100% yours, with the data.
ContractLong-term terms.Month to month.
Lead qualityPlatform conversion counts.Real calls reviewed against your CRM.
See where your budget leaks

How we run an account

1

Aim at real buyers

Tight location settings, intent keywords, and negative keywords that block DIY and job searches.

2

Split by service

Separate campaigns and landing pages for installs, repairs, heat pumps, drains, and more.

3

Track every call and form

Conversions flow back to the keyword that earned them, and tags are tested before spend grows.

4

Scale on proof

Automated bidding once data is stable, then more budget where markets pay back.

Core services and pricing

Straightforward retainers for established home service businesses ready to scale. Month to month, and you own your ad accounts.

FOUNDATION

Audit & Campaign Build

$1,500one-time

A full account overhaul to remove wasted spend and set up conversion tracking you can trust.

  • ✓Full Google Ads account structure overhaul
  • ✓Google Tag Manager and GA4 conversion setup
  • ✓Call and form attribution integration
  • ✓Negative keyword shield implementation
Book my free audit
MOST POPULAR
GROWTH & SCALE

Core PPC Management

$2,000/ month

Ongoing optimization and management to increase lead volume and lower cost per lead.

  • ✓Everything in Audit & Campaign Build
  • ✓Ongoing bidding and budget management
  • ✓Search query mining and keyword expansion
  • ✓Monthly revenue and lead attribution reports
  • ✓Quarterly strategy and performance reviews
Book my free audit

Prices are in dollars and do not include your ad spend.

Ownership and contracts, in plain terms

Who owns the ad account and data?

You do, completely. Accounts, tracking, call data, and reports are yours from day one.

Is there a long-term contract?

No. We work month to month, and you own your ad accounts. Pricing is listed above, and we walk through it on your free audit call.

What happens if I leave?

Your campaigns, tracking, and history stay in your accounts for the next team to use.

What happens in the audit?

A senior strategist reviews your Google and Meta accounts in 15 minutes. No obligation to hire us.

Find out what your budget is really buying.

Claim your free audit
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